What is podcasting?

±Audio file±“Show” format±Time-shifted:Subscription-enabled through RSS±Detachable
±Accompanied by “show notes”

±Introduced in August 2004
±Enabled by two elements:
±RSS enclosures (Dave Winer)
±Podcatching software (Adam Curry)
±Initially one podcast:“Daily Source Code” with Adam Curry
±Today: 8,000 podcasts, 6 million listeners
±Mainstream media is podcasting
±July 2005:Apple adds podcast support to iTunes

±Listen while doing something else
±Time-shifted content (Think TiVo for audio content)
±Narrowcasted audiences (the long tail)
±Detached from the computer
±Alternative contentUnregulated content

±Started 01/03/05
±Mondays and Thursdays
±Listener-driven
±Focuses on “the intersection” of PR/communications and online technology